. >> reporter: the energy of underwarmor hits harbor east. an 8,000-square foot store officially opens its doors saturday. >> it's going it to be a frenzy. it's fantastic this. is the biggest presence of apparel. >> reporter: henry stafford, vp of apparel accessories says the store will be a model for international growth. >> it's a lab for us to learn. but it's something great for harbor east. >> reporter: while some apparel is unique to baltimore, their shoes are front and center. and an entire half of the store is just for women. >> we're building an amazing, amazing women's business. and we're showing our commitment to that, right when she walks into the store. >> reporter: and adding to the whole store's creative vibe, this giant screen, made up of 330,000 l.e.d. lights. >> reporter: with a prime location right along the water, underarmour hopes to gain even more international exposure. >> we're so pleased to have them here in harbor east. and they think it further solidify harbor east as a real go-to destination. >> reporter: they join